Last week Marvel Studios released Avengers: Endgame with some new shots, deleted scenes, some different aspects of the movie with a tribute to Stan Lee.
The movie remains in top charts for weeks and now Marvel is looking forward to beating Avatar. Still, $23 Million are required to surpass Avatar.
Endgame Grossing so far
The original filmed garnered around $2.764 billion at the box office till now. But James Cameron’s science-fiction epic ‘Avatar’ earned, even more, $2.787 billion to be precise.
According to Forbes, ‘Avengers – Endgame’ earned $5.5 million over the weekend, which is paltry for a film like this.
The number one spot, for now, is out of the question for Endgame. But Disney could stage more gimmicks in the future, especially if an Oscars push is on the cards.
Forbes also says that it would work in Disney’s favor if the studio allows Avatar to remain number one.
This feat can be used to market the film’s upcoming sequel in 2021.
If the primary intention was to boost ‘Spider-Man – Far From Home’, then the re-release can be considered a resounding success.
Since the coverage of the film has increased substantially. Far From Home is also being promoted as the final film in the third phase of the Marvel Cinematic Universe.
‘Avengers – Endgame’s will likely fall just short.
It’s not known if ‘Endgame’ will be re-released elsewhere in the world as well. ‘Avengers – Infinity War’ did after its theatrical run had finished but only in dubbed versions.
Recent reports from Deadline suggests that Endgame will have a difficult time hitting Avatar’s mark.
The reason stated is that it, “far short of Avatar in lucrative countries outside the U.S. and China.”
Essentially, “Endgame made 53% of its global gross in U.S./Canada and China, whereas those two territories only repped 34% of Avatar’s lifetime worldwide market sales.”
Avatar’s records in various countries were also very strong, meaning the amount Endgame needs to earn in those countries to beat Avatar is enormous.
It’s unlikely that Endgame will be making more in countries such as France, Japan, Germany, Russia, Spain, and Italy.
This is so as “the film’s already played out, with screens promised to the next round of local and Hollywood fare.
Endgame at both the domestic and international box office, it’s still a tremendous feat for Marvel that’s worth celebrating.
Disney is already having a banner year, but they still have a slew of highly-anticipated upcoming releases, such as Spider-Man: Far From Home, The Lion King, Frozen 2, and Star Wars: The Rise of Skywalker in December.
So, even if Avengers: Endgame’s numbers fall ever-so-short of Avatar’s monumental success, at least the re-release can serve as a fun lead-in to Spider-Man: Far From Home.
Also, all of the exciting things yet to come in Phase 4 of Marvel’s cinematic slate.