After playing an important role in the events of “Avengers: Endgame,” Scott embarks on a career as a media personality, as is seen throughout the MCU. In “Hawkeye,” Ant-Man erroneously shows up in the musical theater adaptation of the Battle of New York. We see Kamala Khan listening to a podcast series called “This Powered Life” in Episode 1 of “Ms. Marvel,” and the episode in question is titled “Big Me Little Me: A Scott Lang Interview.” A promotional spot for his memoir “Look Out for the Little Guy!” even shows up on the news crawl during Anderson Cooper’s CNN broadcast in “Black Panther: Wakanda Forever.” As opposed to being stuck in (or lying about) house arrest, Ant-Man is now the most publicly visible Avenger.

The fact that Scott is spending more time on his personal brand than on saving the world is a key part of the plot of “Ant-Man and the Wasp: Quantumania,” at least from Cassie’s perspective. It’s also another running joke. From his family’s reactions, we can tell he talks about his book a lot and that he’s bought into his own celebrity perhaps a little more than he should have.

However, Marvel is hoping Scott’s appeal extends beyond the MCU and into our world and our timeline. Fans can currently pre-order a real copy of Scott Lang’s “Look Out for the Little Guy!” — though they’ll have to wait until September 5, 2023 to actually read the 256-page long faux autobiography.