Marvel Comics’ “Immortal Thor” Takes Dig At Elon Musk

Marvel Comics’ “Immortal Thor” takes significant shots at Elon Musk and capitalism as a whole. In “Roxxon Presents: Thor #1,” the God of Thunder sees his classic history reimagined as a tale of a hero fighting for the rights of corporations, artificial intelligence, and pollution. In the process, the comic throws barbs at real-world figures like Musk, with Thor even getting his satirical version of the controversial Tesla Cybertruck.

In the “Immortal Thor” series, longtime Thor villain Dario Agger (the Minotaur) is using his resources to change the public’s perception of the Asgardian Avenger. As the CEO of Roxxon, Dagger purchased the rights to Thor’s comic book series (which has the rights to publish the hero’s real-life experiences) and is rewriting the All-Father’s adventures to turn readers against him.

In “Roxxon Presents: Thor” #1, those changes are revealed as Thor becomes Chad Hammer, a muscle-bound hero with little individual agency and even less intelligence. Working alongside Roxxon, Thor takes a stand against everything the true hammer-wielding god fights for.

Chad is shown decrying “cancel culture,” hocking engine oil and hot sauce-scented Axe-style body wash, and promoting the goodness of capitalism in his role as a superhero inspired by the worst kind of corporate greed.

Marvel Destroys AI, Big Tech & More in Roxxon Presents: Thor

“Roxxon Presents: Thor” #1 opens with a radical version of Roxxon Thor returning to Earthgard with the intent of working with Roxxon to make the world a better place, both as a superhero and as pro-A.I. influencer Chad Hammer. Almost immediately, the issue parodies Elon Musk’s Cybertruck as the Thunder God debuts his gaudy, rectangular Thor-Truck.

The vehicle, forged from the strongest Uru metal, the same material Thor’s hammer is made of, has zero weaknesses and no crumple zones, a reference to the legitimate safety concerns over Elon Musk’s Cybertruck.

Thor uses his smartphone-powered hammer to gain entry to the vehicle, but his access is complicated by technological roadblocks. And in a final dig on Tesla, the Thor Truck dangerously swerves into traffic on autopilot mode after he finally gets inside.

The propaganda continues as Roxxon Thor meets with Minotaur, who argues in favor of increased quality of life through products and capitalism over the Earth’s long-term health. Loki appears, disguising himself as a leader of pro-climate change protesters who never worked a day in their lives, revealing his plan to turn the “great power” of cancel culture against Thor.

To stop Loki, Roxxon Thor turns to Heimdall, who offers a smartphone A.I. assistant to guide the hero. As he begins to push back, Roxxon Thor uses virtual reality to see through Loki’s illusion and uses drones to take down the protesters.

When Thor confronts Agger on Earth-616, the villain calls the comic a self-parody and weaponizes the satire. He says that brands that mock themselves have free rein to influence consumers and tells the God of Thunder the joke is on him — the perfect description of this meta-comic-within-a-comic-within-a-comic.