Unfrosted – The Origin of Pop-Tarts

Jerry Seinfeld, known for his stand-up comedy, tries his hand at directing for the first time in this enjoyable family comedy. Unfrosted adds a quirky spin to the backstory of Pop-Tarts, a beloved snack in the US. Its silliness and light-heartedness make it entertaining to watch.

Seinfeld collaborated with Spike Feresten, Andy Robin, and Barry Marder, the same team behind Bee Movie, an animated film he starred in, produced, and co-wrote in 2007.

The movie, featuring Hugh Grant and Amy Schumer alongside Seinfeld, has been in the works for over ten years. Seinfeld and Spike Feresten, the screenwriter for “Unfrosted,” a Seinfeld writer, first joked about making a movie about the comedian’s favorite breakfast in 2013. However, the COVID-19 pandemic prompted Seinfeld to pause his stand-up comedy career, leading him and Feresten to turn their inside joke into a movie project.

What is Unfrosted About?

In his first time directing a film, Jerry Seinfeld plays the role of Kellogg’s head of development. The story revolves around a conflict between cereal mascots and milkmen who fear that a breakfast item like Pop-Tarts, which doesn’t need milk, will put them out of business.

The movie may be a comedy, but it’s rooted in the real-life rivalry between two of America’s major breakfast cereal companies. Kellogg and Post, both originating from Battle Creek, Michigan, have a lengthy history of competing. Back in the early 1900s, C.W. Post took a recipe from Kellogg for cornflakes and marketed it as “post-toasties.” Historian Howard Markel, who wrote about Kellogg’s history, explains this rivalry.

Where to Watch?

Unfrosted is now streaming officially on Netflix.

The synopsis for the same reads:

“Set in 1963, ‘Unfrosted’ portrays Kellogg’s and Post’s quest to redefine breakfast. The film humorously explores their journey into pastries, leading to the creation of the iconic frosted treat.

Seinfeld aims for a light-hearted, silly tone with ‘Unfrosted,’ deviating from traditional biopic storytelling. The film promises explosive conflicts, corporate ambition, and humorous twists inspired by Seinfeld’s comedic style.”